ROI Bookkeeping Service | Peter Stano, CMA

Start Here

Not sure where
to begin?
Start with the Diagnostic.

Most business owners don’t know exactly what’s wrong with their books until tax time — or until they need financing. By then, fixing it costs more and hurts more.

✓
Full QuickBooks Online review & assessment
✓
Written Report of Findings — yours to keep
✓
Chart of Accounts (COA) & categorization assessment
✓
Unreconciled accounts identified and explained
✓
Clear scope of work for any catch-up needed
✓
1:1 meeting with Peter Stano, CMA to walk through findings

$295

QBO Diagnostic Review & Findings

One-time — no commitment required

Full QBO review & written findings report
Chart of Accounts (COA) & categorization assessment
Defined scope for catch-up / clean-up
Tax-readiness gap analysis
1:1 meeting with Peter Stano, CMA

Book Free Discovery Call First →

Already spoken with Peter?

Book Diagnostic Review — $295 →

Sound familiar?

These aren’t bookkeeping problems.
They’re leadership problems.

You can’t lead a business you don’t fully understand. Here’s what I hear most — and how I fix it.

You don’t trust your own numbers

Your P&L doesn’t feel right. You’re not sure if you’re actually profitable — or just busy.

→ Categorization of transactions, monthly reconciliation + structured reporting so your financials tell the truth.

Capital investments distort your profit

Large purchases or projects make your income look wrong — overstated or understated.

→ Proper capital vs. expense classification so your P&L reflects reality.

You’re losing deductions every year

Ordinary & necessary business expenses paid personally — uncaptured, untaxed, gone.

→ Accountable Plans and expense capture to reclaim every dollar.

You’re doing books instead of leading

Weekends that should go to growth or family go to QuickBooks cleanup.

→ Delegate the books. Reclaim your role as CEO, founder, and revenue driver.

Tax time is a scramble every year

You chase receipts, over-explain to your CPA, and still get a surprise tax bill.

→ Tax-Ready books year-round. Your CPA works from clean data, not chaos.

You have no safeguards if someone steals from you

The average case of employee theft costs $125,000 — and it’s usually someone trusted.

→ A documented controls framework to protect what you’ve built.

About Peter Stano, CMA

I learned what “great”
looks like — up close.

Peter Stano, Certified Management Accountant

ROI Bookkeeping Service · Detroit, Michigan

~20

Years Fortune 500 Finance

$250M+

Annual Reporting Managed

$1.2B+

Capital Projects Reported

7th

Workday Close Standard

For nearly two decades I worked in accounting and finance at a Fortune 500 company with disciplined systems, rigorous monthly close cycles, and reporting standards that stakeholders, auditors, and leaders relied on without question.

Two words mattered above everything else: Accuracy. Timeliness. They weren’t slogans — they were operating standards.

I started ROI Bookkeeping because most small businesses treat bookkeeping as a compliance task — something done for the tax return, not for the business. That mindset costs owners clarity, deductions, and growth.

Main Street deserves structured financial systems. I bring Fortune 500 discipline — without the corporate complexity — to the businesses that need it most.

I coordinate with your CPA, attorney, and lenders. I’m a team player, not a silo.

Certified Management Accountant (CMA) QuickBooks ProAdvisor Advanced Fortune 500 Finance — ~20 Years $1.2B+ Capital Projects Detroit, Michigan

Volunteer — Pope Francis Center Bridge Housing Campus, Detroit & Gleaners Community Food Bank.

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Core Services

Everything your business needs
to run clean and grow confidently

I don’t just “do the books.” I build structured financial systems — Fortune 500 discipline applied to your QuickBooks environment.

Transaction Categorization

Every transaction assigned to the correct account so your P&L reflects your business — not a guess.

Chart of Accounts setup & optimization
Business vs. personal/lifestyle expense separation
Class & Location tracking in QBO
Schedule C, E, S-Corp & C-Corp alignment
Payroll journal entry recording

Reconciliation

Every account balanced to the penny each month. No duplicates, no mysteries, no year-end surprises.

Bank, credit card & merchant accounts
Outstanding check tracking
Loan balance reconciliation
Bank feed vs. manual entry audit
Fix the root cause — before adding more transactions

Monthly Financial Statements

P&L and Balance Sheet delivered on schedule. Timely reporting is just as important as accurate reporting.

P&L by class, location, or property
Balance Sheet with equity tracking
Month-over-month variance analysis
Year-to-date vs. prior year
Tax Tie-Out™ — books agree with your return

Growth: 15th workday · Premium: 7th workday

Internal Controls & Fraud Prevention

Documented safeguards that protect your business assets. The average cost of employee dishonesty is $125,000 per case.

Segregation of duties framework
Role-based QBO access setup
Monthly variance review protocols
Policy & procedure documentation

Catch-Up & Clean-Up

Messy books, duplicates, unreconciled balances, or years behind? No judgment — just a clear path forward.

Full QBO diagnostic & findings report
Duplicate detection & removal
Multi-year catch-up from bank statements
Chart of Accounts restructuring

Payments & Payroll Support

Streamlined bill pay, AR management, and payroll journal entries from your third-party provider.

BILL or Melio bill pay setup
QBO receipt capture setup on mobile phone
AR aging & invoicing support
Payroll journal entries — Gusto, ADP, Paychex, or QBO Payroll

Monthly Plans

Transparent pricing.
No surprises.

Every plan includes monthly reconciliation, financial statements, and a direct relationship with Peter — not a rotating staff of bookkeepers.

Start Here — No Cost

Free Discovery Call

20 Min

complimentary — no commitment

Talk with Peter before spending a dollar

Most people want to have a conversation before committing to anything. That’s exactly right. Book a free 20-minute Discovery Call and we’ll talk about your business, your books, and whether working together makes sense.

Learn what’s actually wrong with your books
Ask any questions about services or pricing
No pressure — no commitment required
AI Daily Brief included free after booking

Book Free 20-Min Discovery Call →

Monthly Plans — after your Discovery Call

Starter

$249

/month

Books completed monthly

For solopreneurs and early-stage businesses building their financial foundation.

Monthly transaction categorization
Bank & credit card reconciliation
Monthly P&L & Balance Sheet
Business vs. personal/lifestyle separation
QBO receipt capture setup on mobile phone
QuickBooks Online or Desktop
AI Daily Brief
Email support

Book Free Discovery Call First

Clear answers —
before you even ask

Here’s exactly who I work with and what that means for your books.

Entity Types I Serve

Sole Proprietor / Schedule C — single-person businesses, freelancers
Single-Member LLC — disregarded entity, Schedule C filing
Multi-Member LLC / Partnership — partnership returns, K-1s
S-Corporation — payroll, distributions, owner compensation
C-Corporation — yes, I do C-Corp bookkeeping
Real Estate / Schedule E — rental properties, investors
Holding Companies — multi-entity structures, LLCs
Non-Profit — 501(c)(3) & 501(c)(7), select engagements

⚖ I coordinate with your attorney and CPA. I am not a lawyer and do not provide legal advice.

Industries & Client Types

Real Estate Investors — rentals, flips, multifamily, O&M
Service Contractors — lawn care, landscaping, construction
Franchisees — store-level P&L, royalty reporting
Restaurants & Food & Beverage — Square integration, COGS tracking
Creatives — musicians, artists, producers, photographers
Small Retailers — inventory, COGS, margin analysis
HNWI / Micro Family Offices — wealth clarity, lifestyle vs. business
Start-Ups — foundation first, growth-ready books

📍 Detroit-based. Serving clients nationwide virtually.

How It Works

From messy books to
confident decisions

A clear path to financial clarity — whether you’re starting fresh or catching up.

1

Discovery Call

20 minutes. We talk about your business and where you are today. Free — no pressure.

2

Diagnostic Review

I review your books, identify issues, and deliver a written Report of Findings. $295.

3

Clean-Up & Setup

Fix the foundation. Catch-up, restructure, reconcile. Systems built right from the start.

4

Monthly Partnership

Ongoing bookkeeping and reporting so you always know your numbers.

Book Free Discovery Call

Financial Clarity for Creatives

Your music, art, and brand deserve clean books too.

Multiple revenue streams, multiple entities, and lifestyle expenses mixed with business — that’s where I come in.

Multiple Income Stream Tracking
Royalties, streaming, sync licensing, touring, brand deals, merchandise — every stream categorized.
Entity Structure Coordination
Single artist, loan-out corporations, publishing entities — coordinated with your attorney and CPA.
Lifestyle vs. Business Separation
The #1 issue for creatives. Clear systems that protect you at tax time.
Tour & Project Accounting
Budget vs. actuals for tours, album projects, or brand campaigns.

RoyaltiesStreamingSync LicensingTour IncomeBrand DealsMerchandiseTeachingProduction Fees

Ready to get your creative finances in order?

Book a free Intro Conversation. 20 minutes. Financial clarity built for creatives.

Book Creatives Intro Call →

Advanced & AI-Powered Services

Fortune 500 reporting.
Fractional CFO capabilities.

Strategic financial services for capital projects, real estate, and complex business decisions.

For nearly two decades I reported on an Operations & Maintenance program of approximately $250 million per year — closing the books by the 7th weekday, every month, within ~1% of budget.

I bring that same discipline to founders with capital projects, complex real estate portfolios, and multi-entity structures — where a missed forecast has real consequences.

Project & Capital Accounting

Budget vs. actuals for real estate and construction. CapEx vs. operating classification, project-level P&L.

Loan Submission Packages

Financial statements and schedules organized for lender review. Loan draw preparation and coordination.

NPV / IRR Analysis

Investment analysis for real estate acquisitions, franchise opportunities, and capital projects.

Budget, Forecasting & Reporting

Formal budgeting, forecasts, actuals vs. budget, and variance analysis — the full BFR cycle.

AI Automation Add-On Simple Quick-Start

Practical automation for the tasks that steal your morning. Built to help founders delegate more and focus on what only they can do.

The Daily Brief Free

An AI-driven morning summary of your email inbox — priorities, follow-ups needed, items to delegate, and your daily focus areas. Developed in Cowork. Free for anyone who books a Discovery Call.

Free with Discovery Call booking.

Task & Follow-Up Prioritization

AI-assisted reminders for overdue invoices, reconciliation checkpoints, and financial deadlines.

Simple Automations

Recurring transaction rules, auto-categorization, and scheduled report delivery in QuickBooks Online.

Read My Work

Insights on financial clarity,
straight from the field.

I write about what I see every week working with small business owners, real estate investors, and creatives. No filler. No generic advice. Real situations, real numbers, real systems.